I excel at conducting thorough research, gathering valuable insights, and framing problems in a way that paves the path for innovative solutions. By combining user-centric methodologies with strategic thinking, I ensure that every project begins with a rock-solid foundation (and Miro boards full of useful artifacts).

Deliverables: Journey maps, service blueprints, information architecture, product roadmaps, problem framing & statements, affinity maps, stakeholder maps.

Relevant Tools: Miro, Powerpoint, Word, Pivotal Tracker, MS Teams

User Testing and Validation are at the core of my design process, and I simply would never have achieved the design success I have without them. By prioritizing user satisfaction and usability, I fine-tune designs to deliver products that resonate with and empower them to achieve their product goals.

Deliverables: interactive prototypes, event storms, co-creation sessions, test script creation, user testing moderation, affinity maps, validation scores, user personas.

Relevant Tools Used: Figma, Miro, Powerpoint.

Rapid ideation and iteration is totally my jam - whether sketches in my notebook or Figma files, I create the skeletal structure that will become exceptional user experiences. Quick, iterative design breathes life into the designs, refining them as we continue to gather feedback from users and stakeholders. The end goal is always the vital marriage of form and functionality, meeting the needs of the users (and looking good in the process).

Ideally, this process happens hand-in-hand with our engineering and product colleagues, with a regular cadence of discussions and decisions around technical feasibility and prioritization.

Deliverables: pen and paper wireframes, lo-fi mock-ups, iterative designs, experience maps, interactive prototypes, sitemaps, interaction & visual patterns.

Relevant Tools: Figma, Sketch, Abstract, Miro.

At CVS, I have contributed to the Pulse Design System, collaborating with engineers to create components our teams can utilize for rapid software development. Additionally, I was on the ground floor of creating a new, iterative design system for the Software Driven Enterprise initiative. Aided by my extensive background in branding and marketing, my proficiency in UI design ensures that every element, from color palettes to micro-interactions, is meticulously crafted to create a harmonious and delightful user journey.

Deliverables: Shipped web-based user interface designs, Figma UI kit components, contributions to both new and existing design systems.

Relevant Tools: Figma, Adobe Illustrator, Photoshop, Sketch

I’ve designed: End-to-end enterprise software, web-based applications, B2C websites, Learning Management System (LMS) portals & content, fundraising portals.

My industry experience includes: Healthcare, Cloud Infrastructure, Insurance, Veterinary Health, B2C, Education, Youth Development, Non-Profits (and always looking to expand).

I am an expert at using: Figma, Photoshop, Illustrator, Miro, InDesign, Premiere Pro, After Effects, Logic Pro.